Druff
Simply, Druff began as an answer to a gap in the market - how do you treat dandruff in the beard? Products for the head are too harsh for the face, and traditional beard oils are too greasy for the skin. The answer is simple - a product with 100% natural ingredients, that works. “No BS”. Druff had the product that worked, they just needed brand design, packaging and a social presence to match their no-nonsense ethos.
#branddesign #packagingdesign #productphotography
#branddesign #packagingdesign #productphotography
“We noticed. Sort it out.”
Druff’s tone of voice was crafted to be blunt enough to point out flakes in one’s beard, but sarcastic enough to alleviate the ‘medicinal’ nature of the packaging and product. Focused on earning the respect of the audience, Druff focuses on transparency - in ingredients, design and copy - allowing the confidence in the formula to speak for itself.
Social Media Marketing
Druff’s social media presence
